SM Malls Philippines Blog

And that’s whenever we realized how some department stores can be so user-unfriendly for senior citizens. It makes common sense – both cultural and business – to focus on what these folks need. You must wonder why some mall owners like SM Cebu cannot provide chairs benches with backs for the elderly.

I posted the necessity for SM full back again seating over this past year and nothing has changed. Update: As of Sunday, July 13, 2014, Ayala Cebu joins the unfriendly mall seating for older as they had taken out most of the benches with backs in the public areas except the parking area.

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Formerly that they had lots of benches for customers to rest while waiting for others shopping. They still have significantly more than SM Cebu but it shows a bad trend of having a sterile mall that appears beautiful but is not people friendly for resting except if visit a restaurant.

I believe that it is a bad trend and shows a lack of needs of people sadly. Now there is less choice given that they also joined up with the rates of few benches for weary shoppers. Ayala has a few of the terrible seats without backs that look pretty but aren’t friendly for relaxing. Is anybody listening to elderly shoppers needs?

For now, my mum has decided to curtail her trips to bigger opt and malls for outings within the neighborhood. The elderly are overlooked in what remains a youth-obsessed consumer market largely. In a scholarly study on older adults, over two thirds indicated that some malls don’t have enough public seating. Many older adults in the analysis found unfriendly spaces encourage the elderly to get what they need to do as quickly as possible and then go back home with no lingering at the mall. They ask why isn’t the shopping mall thinking about their money?

Most restaurants have chairs with backs, however the mall mainly has stools as if it is doesn’t want the old clients who probably have the most money? And few stools even. There are lots of empty areas where formerly benches used to be provided in the primary hall open, public space on all floors but no more at SM Cebu. Picture perfect but no comfort for elderly people.

SM does not recognize that lots of older people have real needs similar to the young and appear to be thinking about design not comfort and meeting the needs of older people in seating in public areas. The resulting sense of alienation leads visitors to withdraw from the industry as they grow up older. I find Ayala Mall still has many benches in the main mall and most of the time many people rest looking forward to friends who are shopping as not everyone surface finishes shopping at the same time. I used to be even surprised at Ayala Makati that they had installed a bunch of old-fashioned rocking chair reserved for older people wow so thoughtful.

Why has SM Cebu become older unfriendly by removing all the benches and no sitting areas in the main hall for individuals that wait but must stand at the railings while friends complete their shopping? Parking area: Does SM believe that customers must wait around in their vehicles while waiting for relatives or friends to finish their shopping? You will want to provide comfortable benches inside the environment conditioned areas for customers or drivers to hold back like other malls do?

It alienates the richest consumers who idle by standing up at the doorway in the air-con until many people are ready. Such inconsideration of SM designers. Ayala Cebu has a lot of benches in the air-conditioned part of their shopping mall in the parking area in the low levels. Convenient for those in vehicles waiting for the others of their family and meeting place.

Dubbed the “grandfather of computer graphics in Germany,” Weinberg is instrumental in getting D-school heading right from the start. He has 25 years of experience in 3d animation, computer, and simulation games. At D-School, the course runs over one term (Basic track) or two terms (Advanced track) spanning 12 weeks, and students are assessed predicated on their teams. In recent years, huge companies in Germany are also jumping in on what D-School does. “Companies are calling us to partner on projects or even to book workshops on design thinking,” says Weinberg.