“Imagine, you have successfully established your brand name in the market by spending so much time for years and offering everything to develop it. Everything is certainly going well and you possess a big customer foundation with the nice market image. Then all of a sudden one day you are barred from using your name, or you are penalized with hefty fines or punishments. ” Just the essential notion of losing the rights over your trademark can be haunting.
All of the could happen just because you earn certain avoidable trademark mistakes. You may find it hard to think that simple trademark mistakes shall cost you so much. So, to cause you to believe, here we’ve quoted the case of the famous name on the market “APPLE”. Its brand name is enough to make the buyers trust the merchandise and pay any amount for it.
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Let us understand the case of apple incorporation for brand mistakes. Initially, the Beatles came up with their music company called Apple Corps, and then eight years later Steve Jobs came up with Apple Inc with which you are extremely familiar. Both the mega-corporations fought in the courtroom for years declaring directly on the brand-name apple there.
As the apple company was using the brand on a prior basis following the first across the prior Apple Inc. agreed to pay Apple Corps a cash settlement and to stay from the music business. However, with the advent of iTunes by Apple, the battle between your two warmed up again.
Finally, an apparent settlement was reached where Apple Inc. agreed to buy Apple Corps’ brand rights and then license them back to the music company. When such a huge brand could face these consequences, you could definitely face the heat of making the trademark mistakes. Everybody knows prevention is way better than cure.
So let us take a look at the possible brand mistakes you will make and ensure to prevent them. Using the titles that are too general- Using the term dairy for your milk products or electronics for an electronic product is universal in eyes of trademark division. Obtaining trademark enrollment for these generic names alone is difficult.